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This shows the campaign launch print collateral; save the date postcard, posters, and invitations.
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These are event banners used for the campaign launch event, event posters at the event set-up and at the event, and event giveaways.
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The campaign prospectus is mailed to prospective donors. The folder and book have a soft-touch finish with spot varnish highlights. The folder is filled with the prospectus, campaign branded stickers, a book mark and buildable "towers". It can be customized with info sheets for a particular campaign ask.
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This box was mailed to early registrants of the virtual launch party.
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The infosheets are used by frontline fundraisers when working with major gift prospects who are interested in specific areas of the campaign. They are used as leave-behind pieces or mailed/emailed to prospects to provide more information about a particular campaign theme.
Beyond These Towers, The Campaign for Worcester Polytechnic Institute
Category
Fundraising > Multi-Year Campaigns (More Than 25 Staff)
Description
Best of CASE District I Award
Institution: Worcester Polytechnic Institute
Title of entry: Beyond These Towers, The Campaign for Worcester Polytechnic Institute
About this entry: Beyond These Towers: The Campaign for Worcester Polytechnic Institute is the largest fundraising campaign in WPI’s history—and the first to combine philanthropy and sponsored research: $350 million in philanthropy and $150 million in sponsored research, totaling $500 million. The campaign, in its public phase, positions WPI to continue to transform lives, turn knowledge into action to confront global challenges, and to revolutionize STEM through its distinctive and inclusive education, projects, and research.
During the Leadership Phase, an in-house creative and content team collaborated with University Advancement to concept a theme that would be distinctive to the WPI and convey the aspirations of the campaign and the university. The creative platform is integrated across a range of mediums-a prospectus package, the campaign and university web sites, videos, event experiences and materials, toolkits, environmental graphics, and social media.
The team was challenged to create an engaging, accessible, and interactive launch event that would be impactful for the campus community, alumni, and prospective donors. “Beyond These Towers: Launching an Expedition to Tomorrow’s University” was the global, virtual launch of the campaign. Pre-recorded videos featuring interviews with faculty, donors, alumni, and students was incorporated with live interactions with community members to demonstrate philanthropic impact. Early bird registrants received a box of refreshments and giveaways to enhance their virtual experience. Gamified participation allowed guests to earn points which could be redeemed for campaign-themed swag. This was WPI’s first time including a link to our online form during an event, resulting in $8,700 in donations.