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These Identity Guidelines articulate our new narrative and visual identity in great detail, from our narrative to our audiences to our voice and tone to updated colors, etc.
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These logo standards guidelines outline proper usage of our new identity, as well as explaining some of the creative direction behind the new logos.
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These environmental graphics guidelines articulate how to express our new identity in a physical space.
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This PDF shows the launch of our new identity, from our website to the launch at Convocation to the swag boxes we sent donors to the new environmental graphics on campus to implementation across colleges.
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The back cover of our fall 2021 issue of the University magazine introduced the new logos while showcasing the transition over time.
Do and Dare—New Visual and Narrative Identity for Chico State
Category
Marketing > Marketing: Branding (Institution)
Description
Best of CASE District VII Award
Institution: California State University, Chico
Title of entry: Do and Dare—New Visual and Narrative Identity for Chico State
About this entry: In Chico State’s 135-year history, a lot about the University’s identity has changed—including our name (three times!) as well as our logos and seals. Looking back, our visuals have evolved just as we have as an institution, from a regional teaching school to a comprehensive university with a global reach. And yet, we had never undertaken a formal identity initiative—until 2020. We launched the comprehensive refresh of our visual and narrative identity to shape the spirit of and perception of our institution for decades to come. And we did it all in the middle of a global pandemic, finding ways to bring together our constituencies for their stakeholder feedback and give our partners a feel for our institution when travel prohibitions prevented campus visits. We refused to set aside this critical task because the need has never been greater with enrollment challenges and declining state support. And we know institutions that craft, present, and manage a unified identity have a competitive advantage in attracting qualified students, keeping enrollment, and building donor support. After 18 months of research, collaboration, and creative work, we unveiled our new identity to the world at our president’s fall convocation address in August 2021, matching the energy and enthusiasm for a return to in-person instruction with the excitement of new logos and a new tagline, showing the world how we “Do and Dare” on a daily basis.