Best of CASE District VII Award
 

Institution: Phoenix College

Title of entry: FOCUS Magazine

About this entry: FOCUS Magazine is Phoenix College’s annual print publication aimed at increasing engagement and communication with alumni, donors, partners, community stakeholders, and business leaders to cultivate time, talent, and treasure in support of PC students and programs. The magazine conveys points of pride, student and alumni success stories, and other important information about the College to stakeholders. The magazine is mailed in October or November, and includes an “ask” to make a tax-deducible donation supporting student scholarship and programs – via a postage-paid return envelope in the centerfold of the magazine. ROI is tracking by evaluating cost to produce and mail the magazine against end of year and annual giving. The magazine is a signature publication and is used by faculty and staff for the entire academic year, since 2017 (five years). The magazine is direct mailed to the home addresses of alumni, donors, faculty, and staff. And, is mailed via bulk mail to all homes in the zip codes surrounding the College. In 2020, the magazine was delivered to 80,000 recipients, at a cost of $0.60 per recipient ($48,000 total). Annual giving to student scholarships and programs at Phoenix College the same year was $615,839.67.