Best of CASE District VII Award
 

Institution: University of California, Davis

Title of entry: Expect Greater Wall Graphics and Light Pole Banners

About this entry: In October 2020, UC Davis launched the public phase of its comprehensive multi-year giving campaign called “Expect Greater: From UC Davis. For the World.” Visibility to students, faculty, and staff was achieved in part by the design and installation of large format wall/window graphics in a well-trafficked area of campus, as well as via the design and installation of 150 light pole banners throughout all corners of UC Davis. The campaign’s unique visual brand is boldly represented on wall/window graphics at the university’s Conference Center, a frequently used meeting space for campus staff and visitors that also houses the main offices for UC Davis development staff. Light pole banners installed at central points of all colleges and schools throughout our large campus ensure campaign visibility to students and faculty no matter their major, university affiliation, or area of campus where they spend most of their time.