Best of CASE District VII Award
 

Institution: University of California, Los Angeles

Title of entry: @UCLA social media COVID-19 Communications

About this entry: During the COVID-19 pandemic from July 2020 through December 2021, @UCLA social media looked for bold, new ways to share engaging, factual information and to showcase inspiring COVID-related stories from across campus and within the community. Social media was especially effective in reaching our audience of current students, turning COVID and vaccine updates and protocols into concise, engaging content.

@UCLA social media distributed 489 total posts across multiple social media channels including Facebook, Instagram, LinkedIn, TikTok and Twitter. Social media posts engaged a diverse audience including students, faculty and staff, alumni, and the community, generating nearly 11 million impressions and 1 million organic (unpaid) social engagements (video views, likes, shares, comments) across all UCLA-owned social media channels.