-
This is the Front and Back Covers and Insides of the 9x12 inch folder targeting prospective undergraduates. The pocket is shaped like a wave.
-
This is the Front and Back Covers and Insides of the 9x12 inch folder targeting prospective graduate students. Photos of older students were used as well as a photo of iconic Aloha Tower which is part of HPUʻs main campus.The pocket is shaped like a wave.
-
This is a flyer for FAFSA that was inserted into the folder.
-
This is the flyer targeting students from California. HPU offers California high school students the same tuition fee that they would pay if attending a state school in their resident state of California. California makes up the largest percentage of students who come to HPU.
-
This is a flyer targeting Hawaiʻi residents because of a financial aid package offered to instate students.
Hawaiʻi Pacific University Admitted Student Folder and Inserts
Category
Communications > Communications Initiatives (10-25 Staff)
Description
Best of CASE District VII Award
Institution: Hawaii Pacific University
Title of entry: Hawaiʻi Pacific University Admitted Student Folder and Inserts
About this entry: Hawaiʻi Pacific University refreshed the recruitment packet that is mailed to all accepted students based on target demographics and programs tailored to their interests and demographics. The goal was to create a folder with interchangeable flyers and brochures that suited prospective students and their families. All collateral was designed by one freelance designer while the messages and content were the results of collaboration between the Enrollment Management and Communications/Marketing Departments. The refresh incorporated a warm, unique look that reflects the unique qualities of Hawaiʻi Pacific University while using photographs of students on campus and in various scenic parts of Honolulu and Oʻahu. The packet includes: envelopes, targeted folders for undergraduate or graduate students, as well as inserts for specific programs or aspects of the admissions process, including flyers specifically targeting California student where HPU tuition is offered at the same cost as what in state Californians pay at their state schools as well as flyers targeting students in the local Hawaiʻi market with a special scholarship program.The look and design of this admit packet was incorporated in digital promotions as well, setting the tone and establishing the brand for HPU for fall 2022.