Best of CASE District VIII Award
 

Institution: Lethbridge College

Title of entry: Wider Horizons Winter 2021 and Winter 2022

About this entry: In these issues, our team achieved our mission of educating, engaging and delighting readers through compelling stories and images about Lethbridge College people, places and experiences – but this work is made more impressive given the challenges posed by the pandemic. But those challenges – including difficulty arranging photography on a restricted campus or in workplaces – led us to take risks and embrace new ways of telling stories, which ultimately led to more memorable magazines. These innovations are found in both cover stories – one featuring the work of a talented young illustrator and the other showcasing a creative collaboration to go behind the scenes in the local ICU – and in smaller examples throughout both issues.

These issues also stand out because we accomplished this excellent storytelling, compelling photography and innovative illustration with a small staff and small budget. And readers appreciated our efforts. We survey alumni annually and after the Winter 2021 issue, we received some of our best results yet: 93% rated the magazine as excellent, very good or good; 85% said they read or skimmed the cover story; 74% said they agreed or strongly agreed that the magazine strengthens their personal connection to the college; 44% said they recommended the college to potential student because of the magazine; 30% discussed or forwarded an article to a friend; and nearly 5% made a donation. We are in the midst of our Winter 2022 survey and look forward to similar results. Thank you for considering our nomination.