Best of CASE District VIII Award
 

Institution: Portland State University Foundation

Title of entry: Undergraduate Viewbook

About this entry: Admissions and University Communications collaborated on the concept with a freelance writer. The concept was inspired by the Embolden brand campaign that was established in 2019. The goal is to inspire inquiry and enrollment into Portland State University. The brochure is handed out at college fairs, high school visits and are mailed to inquiries and high school counselors.

WHY:
To inspire inquiry and enrollment into Portland State University. The brochure is handed out at college fairs, high school visits, and mailed to inquiries and high school counselors. A digital flip book version was created for the web and email campaigns.

HOW:
Admissions and University Communications collaborated on the concept with a freelance writer. The concept was inspired by the Embolden brand campaign established in 2019.

RESULTS:
26% increase in first-year applications, 21% increase in transfer applications