Best of CASE District VIII Award
 

Institution: Oregon State University

Title of entry: Oregon State University College of Science: Viewbook

About this entry: In light of a national downturn in college applications and enrollment due to the COVID-19 pandemic, the College of Science decided to prepare its first-ever viewbook as a flagship recruitment piece in support of our “One degree in science. Endless possibilities.” campaign.

The viewbook was written and designed entirely in-house by the College of Science’s marketing team of four. It was designed to feature a high volume of information packaged in compelling, easy-to-process segments that paints a picture of the student experience in the College of Science, including what sets us apart from competitors. The viewbook encourages prospective students to visit our website where they can explore the College of Science opportunities in more depth.

In addition to maintaining our pre-COVID momentum despite downtrends nationally, the College also saw an increase in high-achieving students.