The Campaign for PSU Impact Report
Category
Design > Publications
Description
Best of CASE District VIII Award
Institution: Portland State University Foundation
Title of entry: The Campaign for PSU Impact Report
About this entry: "In 2021, Portland State University crossed the finish line on its first-ever comprehensive fundraising campaign--a $300 million initiative to support students, faculty, programs, and campus. The completion of this significant milestone in the midst of COVID-19, when so many of our stewardship and outreach programs were being reimagined, presented a creative opportunity for us to reimagine our annual report to inspire confidence and pride, while being savvy with budget limitations.
Seizing the challenge, the PSU Foundation creative team began conceptualizing an impact report that would leverage existing content in a fresh way directly tied to the impact of giving. A play on the campaign's title "Let Knowledge Serve," the creative concept pulls the reader through all the ways that you let resilience rule, you let faculty lead, etc. The result is a light, bright publication that captures the joy and growth of our university over the last decade."