Best of CASE District VI Award
 

Institution: Missouri University of Science & Technology

Title of entry: Holiday Card Campaign

About this entry: The Miner Alumni Associated implemented a holiday card fundraising campaign in 2014 to run through the 2020 calendar year, which commemorated the 150th anniversary of Missouri University of Science and Technology (Missouri S&T). The cards and ornaments enclosed are a touch point to create good will with alumni by reminding them of their college experience and the university’s rich history and traditions.

This annual, targeted mailing of a custom-designed holiday card and a commemorative, collectible brass ornament has exceeded our expectations in donationsfrom the response card enclosed. Since its inception, the campaign has generated nearly $1 million, inspiring the Miner Alumni Association to continue the campaign for an additional five years.

This entry is for the 2020 and 2021 holiday card campaigns.