Best of CASE District IV Award
 

Institution: Oklahoma State University

Title of entry: OSU Alumni Association Life Member Kit

About this entry: The OSU Alumni Association recently transformed its membership model to an all-life model with a simplified structure and new opportunities for payment frequencies and methods.

To illustrate the importance of becoming a life member, we wanted to create a unique piece that would celebrate the accomplishment of achieving life status, whether it was completed over many years using our new credit system for previous, annual payments, or through upgrading with a single payment.

Our new model also included a new, top-level tier called Life Membership Plus that is exclusively available to life members who continue to make contributions after achieving life status. In order to include these most loyal constituents, we also presented them with the new Life Member Kit if they upgraded to this new level between July 1, 2020 and June 30, 2021.

The Life Member Kit was designed in house over six months with the help of our marketing coordinator and membership director. We were intentional with our design to create maximum impact once the box was opened as well as purposeful with the selection of the items we included in the box. Kit fulfillment is performed in house, which allows us to manage personalization of items within the box and keep costs down.