Vote. The Rest Is Just Noise.
Marketing > Marketing: Marketing Initiatives (More Than 25 Staff)
Best of CASE District IV Award
Institution: Texas State University
Title of entry: Vote. The Rest Is Just Noise.
About this entry: University Marketing was tasked with creating a time-sensitive, nonpartisan integrated marketing campaign for the 2020 election.
Our team recognized the importance of being bold and daring. We wanted students to feel just as emboldened and motivated to participate in the voting process.
Our Vote website was the backbone of the campaign, and our aim was to ensure that not only was the content engaging but also direct and informative. Our team delved deep into researching the types of resources and information that would not only garner website visitors but also lead to real-world action. The website provided comprehensive information to first-time voters, giving them exactly what they needed to confidently participate in the election.
Our social media coordinator devised an exceptional social campaign that included more than 50 posts on the university’s primary accounts, including Facebook, Twitter, Instagram, and LinkedIn.
From September 10 to November 4, our Vote website saw more than 10,500 unique visitors and more than 19,000 pageviews. 60% of traffic originated organically from Google, which suggests that our SEO efforts increased the visibility of our website on search engine results.
Our social media campaign saw more than 430,000 impressions and over 13,000 engagements.
Hays County, where our San Marcos Campus is located, saw increases in voter registration, early voting, and voter turnout, and more than 8,400 ballots were cast at our on-campus polling location.
In 2021, Texas State University was named a “Voter Friendly Campus” based on 2020’s university-wide, nonpartisan, inclusive programming and events.