Best of CASE District II Award
 

Institution: McDaniel College

Title of entry: The man with a plan ... and a plan B

About this entry: When we learned an alumnus had opened a new brewery locally just three weeks before COVID-19 lockdowns began, we knew it was a story we needed to tell. After interviewing him for the magazine article, it was clear that the brewery and the alum's personality would shine on video as well. Luckily, we had just hired a new photographer/videographer. This was the first opportunity we had to collaborate on a magazine story that would also have a supplementary video to live online. The visual identity created by our creative director for the print story was carried through into the graphics in the video so it would be clear that they were linked.