Best of CASE District II Award
 

Institution: Muhlenberg College

Title of entry: Boundless: The Campaign for Muhlenberg College Case Statement

About this entry: “Boundless: The Campaign for Muhlenberg,” launched July 1, 2018, with a quiet phase that concluded on June 30, 2021. With a $111 million goal, the campaign will secure funding for a comprehensive, carefully interconnected group of strategic priorities that will shape students’ academic and residential experience for decades to come. Priorities include financial aid, the annual fund, endowed professorships, and capital projects.

The case statement was created to engage potential donors, alumni, faculty, students, and friends in the quiet and public phases of the campaign. The piece was created with Snavely Associates, who managed the creation of print pieces for Muhlenberg’s prior campaign, The Talents Entrusted to Our Care. Snavely’s long-standing relationship with Muhlenberg allowed for greater efficiency and effectiveness in the development of the Boundless Campaign’s print materials.

The case statement highlights Muhlenberg’s unique “method” of teaching the liberal arts. The College goes one step further than offering knowledge and insight in a particular academic discipline; Muhlenberg encourages students to study and learn at the intersection of disciplines (e.g., dancer biologists, neuroscience athletes). The case statement also communicates, in words, photo, and design, Muhlenberg’s interpretation of the word, "boundless” as it relates to both the student experience: “imparting a love of knowledge that allows people to be agile interpreters…conveners of consensus…connectors of dots,” and the alumni experience, “…imparting the ability to transcend boundaries – to thrive in any situation, not just the ones you have been trained for.” In other words, Muhlenberg delivers and education that lasts a lifetime.