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    Work sample #1: Census website, promotion and launch, staff emails, internal portal pages, key activities and messages

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    Confidential information - Census questions, report, internal town hall deck and resources

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    Statement of commitment and action plan

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Employee Diversity Self-Identification Census

Category

Communications > Communications Initiatives (10-25 Staff)

Description

Best of CASE District II Award
 

Institution: Sheridan College

Title of entry: Employee Diversity Self-Identification Census

About this entry: "Sheridan’s strategic plan includes a commitment to foster equity, diversity, and inclusion (EDI). We needed baseline data on the employee diversity to achieve this vision and apply for several EDI grants, which required this data on 80% of our employees.

The confidential census ran April 6 to May 11, 2020. It included six questions related to religion/faith/creed, gender and gender identity, racial and ethnic background, disability, sexual orientation, and Indigenous identity. We created the slogan “You Matter. Be Counted.” to encourage participation. We used of mix of promotional tactics (owned media content, posters, emails). We used open forums and road-show presentations to respond to questions in advance of the census. A manager’s toolkit empowered supervisors to have conversations with their employees. Findings were presented at a live virtual Town Hall on September 20, 2020 and published to our intranet and external website. Leaders were trained on how to share their unit level results with their teams, which had to be done by March 2021.

Fifty-four percent of employees participated with only 3% choosing not to disclose. This number rose to 71% of full-time staff and 61% of full-time faculty. 9.7% lift over the employee engagement survey participation rate (54% in 2020 for census vs 49% in 2018 for employee engagement survey). One hundred percent of leaders reported sharing results with teams. Through this campaign, we educated employees about the need for self-identification data and we collected and shared baseline data from over half of our employees where none previously existed."

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