Anne Frank Center opening
Category
Communications > Communications Initiatives (More Than 25 Staff)
Description
Best of CASE District III Award
Institution: University of South Carolina
Title of entry: Anne Frank Center opening
About this entry: The University of South Carolina was selected as a partner site of Anne Frank House – one of only four in the world and the only one in North America. Our team developed, coordinated and executed a communications plan to open and introduce the center to the community and local leaders, earn local and national media coverage to promote its mission and encourage tours by individuals and school and community groups. Project planning was a collaboration of several offices across campus, including Communications and Public Affairs, the College of Education, the Office of Special Events and the center itself. The project included event planning, logistics, security, press materials and visual assets, media relations and coordination, content for the university website, development of a website, logo design, social media graphics, and a social media video.