Buy One, Give One Mask Initiative
Fundraising > Targeted Campaigns & Appeals (COVID-related)
Best of CASE District III Award
Institution: Auburn University
Title of entry: Buy One, Give One Mask Initiative
About this entry: "The Auburn Alumni Association launched a face mask initiative through which Auburn alumni and friends can purchase exclusive, limited edition Auburn face masks for personal use while also donating a mask to an underserved area of Alabama. In line with Auburn’s mission as a land grant institution, and in partnership with the Alabama Cooperative Extension System, the Auburn Alumni Association donated a mask to the area of greatest need in the state of Alabama for every mask that is sold through its mask initiative.
We partnered with the University of Minnesota Alumni Association to host the Auburn face mask products on their alumni marketplace, Minnesota Alumni Market. Our team designed the prints for the face masks, directed multiple photo shoots with families modeling the masks, and developed a marketing campaign that included social media, print, email, and web presence. At the conclusion of the campaign, 9,500 masks were donated across 13 counties in Alabama."