Best of CASE District III Award
 

Institution: The University of Alabama

Title of entry: Alabama Alumni Magazine Winter 2020 cover

About this entry: Alabama Alumni Magazine is a quarterly magazine with a circulation of around 40,000, going to members of the University of Alabama National Alumni Association. One of our main goals at the magazine is to tell stories about the University and its alumni that otherwise would not get told, and to tell those stories in interesting ways that entertain or enlighten. We also strive for a clean, airy design that utilizes high quality photography and illustrations. In the last year we have kept these goals in mind, we decided to utilize different ways of telling interesting, entertaining stories. We meet these goals by planning far ahead, utilizing professional photographers on campus and hiring professional illustrators to help tell our stories, and brainstorming with our editorial team on ways stories can be told in unconventional and interesting ways. The impact has been positive, evidenced through feedback from our readers who are more engaged in the magazine than they were in previous years. The magazine is a primary membership benefit of the National Alumni Association, and over the last three years since we started focusing more on our story telling and magazine design, our readership/membership has gone up by 5,000.