Fundraising > Targeted Campaigns & Appeals
Best of CASE District III Award
Institution: Auburn University
Title of entry: Ever Auburn
About this entry: Ever Auburn is a scholarship and financial aid initiative that supports Auburn University’s commitment to make the Auburn experience accessible to students who have the intellect, the drive and the desire — but not the means — to attend. As the university intensified its focus on increasing access for high-merit students, our team created a comprehensive, multichannel communications and marketing campaign to reach key stakeholders, including major gift donors, the Board of Trustees, alumni, friends and the campus community. The impact of this initiative is like nothing Auburn has ever seen before. The campaign kicked off in September 2021 and in just a few months, the Auburn Family has given more than $6.1 million, creating more than 200 new, need-based scholarships. The impact of Ever Auburn Scholarships will be exponential, reverberating across campus and community, state and nation, now and into the future.