Auburn University Foundation FY20 Annual Report
Design > Publications
Best of CASE District III Award
Institution: Auburn University
Title of entry: Auburn University Foundation FY20 Annual Report
About this entry: Auburn University Foundation’s (AUF) FY20 Annual Report was created to provide an overview of philanthropic support for the university during Fiscal Year 2020 and to celebrate the 60th anniversary of the AUF. Through a decade-by-decade approach, the report illustrated the growth of Auburn’s endowment and the work of the foundation. To increase engagement and interest in the content, each decade included an overview of significant events, people, gifts and societal changes happening at the university. This strategy enabled us to create a “story” illustrating the parallel impact of an increase in philanthropic support through the years with the growth and development of the university.
Historical imagery, highlights of noteworthy gifts, data on the growth of the endowment, and equally important, text reminiscent of significant traditions, individuals and happenings for each decade served to draw the reader in and connect philanthropic gifts to the “Auburn Experience” across generations of students. The publication also detailed each of the four fundraising campaigns that occurred during the 60 years of the foundation, as well as a reporting of the FY20 fundraising and financials information.
The publication draws upon the familiar concept of the Auburn Family — a theme that significantly resonates with the audience of the annual report. This construct enabled us to create a historical document about the foundation without losing the feel of telling the story of impact through six decades.