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Both decorate "swag wagons" outside our building before tailgating began across campus
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Alumni showing their membership cards to receive specialty member swag.
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Seeing the back of a one swag wagon
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GAA members always find us when we're out and about.
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Leaving area of tailgating after sharing swag with alumni
The Alumni Swag Wagon
Category
Alumni Relations > Alumni Relations Pivot
Description
Best of CASE District III Award
Institution: The University of North Carolina General Alumni Association
Title of entry: The Alumni Swag Wagon
About this entry: "In the fall of 2021, we looked forward to a "return to normal" with our alumni homecoming tailgate in November. Just as we prepared to launch registration, the COVID-19 delta variant surged. Once again, we decided to halt in-person alumni association-sponsored gatherings.
As the football season progressed, Tar Heel fans returned to campus on game days, gathering in their own groups for pregame festivities. Although we would not have a tailgate on campus, we wanted to spread school spirit and engage with our alumni.
We decided to meet them at their smaller group gatherings during homecoming instead of inviting them to join us at a larger tailgate. Beep, beep…the Swag Wagon was born. We had boxes of swag from previous years that we could give away, along with a few 2021 homecoming items we ordered. After two hours touring campus, our wagon was empty and hearts were filled with Tar Heel cheer."