Best of CASE District II Award
 

Institution: Lehigh University

Title of entry: Built for Tomorrow: Lehigh University Undergraduate Admissions Viewbook

About this entry: The Lehigh University viewbook tells the Lehigh story through the brand lens of “Built for Tomorrow’s Challenges.” It covers a wide range of topics within academics, student life and post-graduate success, and features information on unique programs and opportunities, student profiles, and editorial stories about Lehigh students, faculty and staff. The book is structured in sections defined by our brand pillars: creative problem solving, collaborative community, impact on humanity, dynamic student life and post-graduate success. This is the most robust print piece for undergraduate admissions and is mailed to a select group of students each year as part of an A/B testing campaign. We have seen that a printed viewbook can increase the likelihood of applying in select targeted audiences.