Best of CASE District II Award
 

Institution: University of Pittsburgh

Title of entry: Pitt-ACC Commercial

About this entry: As a member of the Atlantic Coast Conference, every year the University of Pittsburgh produces a captivating 30 second video introducing Pitt. It is broadcast during games on network and streaming platforms, at ACC sporting events, during other programming and events on campus and in paid advertising. There is diversity in style of shots, background of cast, and activities displayed in this video. In addition to innovative shots within the iconic Cathedral of Learning, this video blends footage from various productions last year to highlight all aspects of Pitt including our Elite 8 Volleyball team, biomedical prowess, Youth Poet Laureate, and ACC champion football team. It not only provides a comprehensive overview of the University of Pittsburgh but provides a glimpse into the synergy of the community and campus. This video invokes a sense of hype and connectedness, pulling in those familiar with the University and those considering it for the first time.