Best of CASE District II Award
 

Institution: Stony Brook University - SUNY

Title of entry: Stony Brook Matters: Delivering News to Alumni and Friends

About this entry: In 2022, the “Stony Brook Matters” news experience for alumni and friends was completely reimagined. The website and newsletter, which were once separate content silos, have evolved into multi-use digital platforms that allow us to better engage alumni and donors while assisting them in navigating our content.

The Stony Brook Matters e-newsletter campaign and website have now gone a step beyond the average alumni news channels. Both platforms, which were re-designed and built concurrently, have been completely restructured in order to curate specific content for our audience.
When alumni and friends receive the monthly newsletter, they now see the news stories that matter most to them — first.

They also see a more user-centric and adaptive design, which seamlessly connects the newsletter to the website and directs them to their areas of interest. The newsletter also features a calendar integration and a “social media post of the month” to build on the momentum of what is getting the highest engagement on social media.