Best of CASE District II Award
 

Institution: McMaster University

Title of entry: International Women’s Day: Reflections and advice from women breaking barriers

About this entry: To engage campus community members and better tell their stories, the communications team developed a photo and testimonial series around a day of strategic institutional importance: International Women’s Day. This photo series (with a video companion piece), which ran in March 20222, met institutional priorities to highlight the critical work of female-identifying students and researchers in Science, Technology, Engineering and Math (STEM) and served to champion inclusive excellence — an institutional priority — in all that we do. Women featured were from a wide variety of backgrounds, including facility services staff on campus, Black Student Success Centre leaders through to our provost. This project was also one of the first larger scale, visually driven initiatives that the communications team could share after many months of COVID-19 restrictions, which limited the amount of photo and video work that could be done.