Best of CASE District II Award
 

Institution: University of Toronto

Title of entry: Joe's Basketball Diaries

About this entry: Joe’s Basketball Diaries is an innovative long-form video series created by University of Toronto Communications. The six-episode original series uses Toronto’s affinity for sports – and basketball in particular – as a jumping off point to explore a range of topics that impact us as a city and as a collective, including race, inclusivity, leadership, equity, and global citizenship.

Hosted by U of T Vice-President, International (and basketball fan) Joseph Wong, the series features guests from within and outside the university and is part of an ongoing effort to demonstrate how the university brings forward bold, innovative ideas and addresses complex global issues.

It also helped bring the university’s people – as well as its brand – to new audiences.