An Oxford Education: An Immersive Experience
Category
Communications > Storytelling
Description
Best of CASE District III Award
Institution: University of Georgia
Title of entry: An Oxford Education: An Immersive Experience
About this entry: "An Oxford Education" is a print and online multimedia feature story that showcases the University of Georgia's unique experience at the University of Oxford.
UGA is the only public university with a permanent presence in Oxford and the only one that provides tutorial-style instruction led by Oxford faculty. This "category of one" distinction highlights the university's academic prestige (a focus for this division) and its once-in-a-lifetime student offerings. The story also showcases an open and intimate experience after COVID shut down such opportunities.
We captured the story with a three-person crew (writer/producer, videographer, and photographer) who traveled to England for one week to cover the student experience. They embedded with students in their tutorials, traveled on their excursions, and set up portrait shoots and drone shots.
This team then collaborated to create a feature-length story with photos and a short documentary.
The story ran online and was then published in UGA's institutional magazine.
The online version exceeded page view and audience engagement goals, suggesting that interested audiences spent time on the immersive story.