Best of CASE District III Award
 

Institution: Kennesaw State University

Title of entry: Caveman Wildlife Crew

About this entry: This entry showcases our team's multimedia approach to telling the story of the Caveman Wildlife Crew, a trio of Kennesaw State students spreading the gospel of ecology and conservation through engaging social media content. A writer, photographer, and videographer in KSU’s Office of Strategic Communications spent hours trekking through the woods with the students and used text, photos, and videos on a variety of platforms to showcase the story. The engagement was high as we collaborated with the Caveman Wildlife Crew on social media which lead to dozens of media hits around the world. Our team’s goal was to showcase our students’ passions by creating visually appealing content and distributing it in a way that increases name awareness for the University.