Best of CASE District III Award
 

Institution: Forsyth Technical Community College

Title of entry: 2022 Annual Report to the Community

About this entry: Since the launch of a new brand at Forsyth Tech in fall 2020, the college’s Department of Marketing, Communications and College Relations has sought to elevate the brand, and challenge the perception that community college is somehow “less than” four-year universities. The 2021-22 Report to the Community (Annual Report), does just that.

The department sought to create a book highlighting the diversity of programs, offerings, experiences, students, and faculty that are commonplace at this community college and put the significant talents of the staff working on this piece to their highest and best use.

What emerged was inspired by a commercial catalog that the writer received, with spectacular photography, a matte finish and perfect bind. The Report to the Community showcases every campus and center that the college operates, shares stories of student initiatives and successes and highlights spectacular work by faculty and staff.

The end result is 138 pages of breathtaking photography and compelling stories that highlight what makes Forsyth Tech a #placeofpromise for everyone in the communities that we serve. This piece has been used to advocate for additional funding for community colleges at the state legislature, shared with the presidents of the other 57 community colleges and mailed to donors and other key stakeholders.