Best of CASE District III Award
 

Institution: Auburn University

Title of entry: License to Learn Fast Plate Ad

About this entry: To market our License to Learn program we created an ad series around the slogan 'Turn any car into a sports car.' We started with a photo of an Auburn tag and brought into photoshop to manipulate it. Perspective was applied to the plate to indicate 3D space. Wheels were added with a motion blur on top, smoke coming off the tires, and screech marks at the back to indicate the speed of a sports car. The background reinforces a three dimensional space and provides a clean backdrop for the message while the use of orange plays to the loud, vibrant message of the campaign.