Best of CASE District IV Award
 

Institution: All Saints' Episcopal School

Title of entry: The Power of Community

About this entry: The All Saints’ Fund, our annual giving program, helps cover the costs above tuition that are essential to an All Saints’ education; it is the school’s most important fundraiser each year. The focus of this year’s campaign was ‘The Power of Community’, with an emphasis on the collective impact we can make when we all come together in support of a common cause, with a secondary emphasis on demystifying the fund by outlining tangible items it pays for each year. We launched the campaign with a feel-good video highlighting the importance of togetherness, especially after a year+ of being apart (‘we are a family reunited’) and the need to come together to support what we believe in – the All Saints’ community. We reinforced this theme throughout the year by featuring various constituents from our community (students, teachers, parents, grandparents, alumni) and the tagline, “The Power of Community starts with you.” Our multi-layered fundraising approach was well-received, resulting in a total $1,077,861 raised – a school record and the first time to cross the $1,000,000 threshold.