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  • Gallery Image

    Photos used for social media and communications, as well as our Thank You note mailing with promo item

  • Gallery Image

    Example social media post for the A Million for McCombs campaign

A Million for McCombs: A Centennial Year Campaign

Category

Fundraising > Targeted Campaigns & Appeals

Description

Best of CASE District IV Award
 

Institution: University of Texas at Austin

Title of entry: A Million for McCombs: A Centennial Year Campaign

About this entry: As part of its Centennial year, the McCombs School of Business unveiled its A Million for McCombs matching campaign to capitalize on donor participation in Annual Fund giving. Working with McCombs' outstanding Dean Lillian F. Mills, the development team secured matching funds of $500,000 to incentivize giving through the campaign on the website and through the University's 40 for Forty biannual day of giving. We included a lapel pin promotional item for all gifts of $25 or more through the 40 for Forty campaign. The pin was designed by our Marketing Manager, using a distinctive drawing from our Dean that features the Longhorn mascot, Bevo. The campaign was shared on social media, our website, and the alumni and donor newsletter, and we raised $1.1 million through the campaign, making it a success!