Best of CASE District IV Award
 

Institution: Texas Christian University

Title of entry: Fiesta Bowl Celebration

About this entry: Texas Christian University competed in the National Football Playoff Semifinal, Vrbo Fiesta Bowl against Michigan. The odds were against TCU winning, but the Horned Frogs ultimately defeated Michigan 51-45 in an exciting matchup that stunned audiences. This photo exemplifies the joy and excitement felt by TCU fans who were celebrating an unexpected victory and a chance to compete in the National Football Playoff game.

Once the game ended, the football team rushed onto the field to celebrate. As a photographer, I was scanning the crowd to find where the most confetti was flying and who was displaying the most excitement. This shot was a combination of luck and in-the-moment strategic planning.

The image was part of a set of celebratory images that were shared to TCU's social media accounts which includes: LinkedIn, Facebook, Twitter and Instagram. The total impact from these four accounts is:
Engagement: 118,825
Impressions: 838,845
Potential Reach: 725,720