Best of CASE District V Award
 

Institution: Indiana University

Title of entry: IUAA's Alumni Engagement Dashboard

About this entry: Indiana University’s advancement community has a long-standing history of serving our alumni through fundraising and alumni engagement work. Recently, there has been intentional focus on acknowledging the connection between an alumni’s engagement and giving at IU, resulting in a more complete picture of our alumni’s impact.

Historically, IU has had the ability to track, measure, and plan for the fundraising success of IU, but that is not the case for the work around alumni engagement. In response to this need, the IU Alumni Association in partnership with the IU Foundation developed a system wide platform that measures, tracks, and reports on the alumni engagement successes of our advancement community.

The Alumni Engagement Dashboard provides the data that tells the story of IU alumni’s engagement experiences. This integrated, enterprise-wide solution gives schools and units a way to track and measure the work of alumni engagement at the individual school, unit, and campus levels. Users can access real-time data that measures, tracks, and reports on ways IU alumni interact with the university, such as event attendance, volunteer engagements, and charitable contributions. These metrics were developed based on CASE standards and modes of engagement, tracking activity in the following four areas: Events & Experiences, Volunteer Opportunities, Charitable Contributions, and Citizenship/Communication. Definitions of the activities assigned to each of these categories can be found in our attachments.

This instrumental tool strengthens the work of IU’s advancement professionals, providing a measurable and consistent method of tracking the generosity and commitment of IU’s alumni base