Best of CASE District VI Award
 

Institution: University of Missouri - Kansas City

Title of entry: First Gen Roos Promotional Materials

About this entry: First Gen Roo is a program that supports first-generation college students at UMKC and helps them navigate the college experience. About 40 percent of current UMKC undergraduates are first-generation college students, defined as those who do not have a parent with a college degree. UMKC initiatives for first-generation students include a First Gen Roo program designed to increase student success and satisfaction, with targeted goals for GPA, retention and graduation rates.

Strategic Marketing and Communications partnered with the First Gen Roo program staff to create branding and a series of recruitment materials to attract future students to the program.