Best of CASE District VI Award
 

Institution: University of Iowa Center For Advancement

Title of entry: University of Iowa Book Club Innovative Email Audience Targeting

About this entry: To spread awareness of the University of Iowa’s strong literary tradition, we launched the University of Iowa Book Club for alumni and friends that allows anyone to participate in book discussions virtually. Working with Professional Book Club Guru (PBC), the virtual book club launched in 2022 and features books by talented authors from our university.

Our constituent database of University of Iowa alumni and friends was not made to make custom, personalized email marketing lists to help build a new program like the University of Iowa Book Club. But, by leveraging innovative email audience targeting strategies and social media ads, over 900 alumni and friends signed up for the first virtual book club session.