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Slide deck overview of the SAA Engagement Score
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Details of the sub-score categories with ceilings and discounts
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Example of how a sub-score is calculated by triggers based on data changes
Stanford Alumni Association Engagement Score
Category
Advancement Services > Data and Analytics
Description
Best of CASE District VII Award
Institution: Stanford University
Title of entry: Stanford Alumni Association Engagement Score
About this entry: Seeking to limit the number or opt-outs from email campaigns, the Digital and Data Team created a scoring system which:
-Focused on marketing to our "best" targets
-Improved marketing productivity
-Increased revenue more quickly
-Identified the level of engagement (and changes in engagement)
-Decreased the negative side-effects of email marketing