2023 University Calendar
Category
Design > Specialty Pieces
Description
Best of CASE District VII Award
Institution: California State University, Chico
Title of entry: 2023 University Calendar
About this entry: In looking to create a special piece to provide our most loyal and generous donors—as well as creating affinity and lasting brand presence with a piece they could use year-round—we initiated the production of a high-quality wall calendar that would feature breathtaking photography of our region. One of Chico State’s four brand pillars is our captivating educational backdrop, which we have long known creates an inviting space in which our students can learn, research, and recreate and sets us apart from other institutions. When alumni are asked about their favorite memories or attributes of Chico State, they often mention our beautiful campus, the creek running through it, and the natural scenery of the surrounding area. We created a standard 12-month calendar that included pictures of some of the top destinations of our region, as well as a few recognizable images from our campus arboretum, University Farm, and the beloved Big Chico Creek. We printed 10,000 calendars, which were then sent to members of our leadership giving society, top prospects, and annual fund donors. The remainder were used as an incentive in year-end giving messages to help entice additional gifts to close out the year.