COVID Testing Campaign
Category
Communications > COVID Campaigns/Initiatives
Description
Best of CASE District VII Award
Institution: University of California, Irvine
Title of entry: COVID Testing Campaign
About this entry: "Get your nasal appraisal." This was one of several messages used to encourage voluntary COVID-19 testing on campus as the university phased out costly manned testing centers. The campaign was designed to get students, staff and faculty to embrace a routine of using home antigen tests for COVID-19 when they feel symptomatic and before and after travel and gatherings. The goal was to help people manage COVID-19 exposure, positive test results and instill personal responsibility to reduce virus positivity rates not only on campus, but within the larger UCI community and families. The tangible impact was that we see an uptick of picking up antigen tests for precautionary testing.