Best of CASE District VII Award
 

Institution: Stanford University

Title of entry: We Are Stanford Med: #ThisIsMyWhy

About this entry: Stanford Medicine is committed to creating content that considers diversity, equity, and inclusion, and diverse voices have always been core to our mission. Leveraging the popular social media hashtag, #ThisIsMyWhy, the We Are Stanford Med video series features stories about what inspires and motivates our researchers, clinicians, leaders, and students in their work and beyond, and it is part of a larger series that explores what fuels and nurtures people.

Through personal narratives, we wanted to showcase individuals who are impacting science and medicine, whether they’re inspired by family, driven to mend gaps in equity, hope to change how medicine is practiced, make breakthroughs in research, or something else entirely. The individuals featured in this series are students, clinicians, scientists, and researchers. They're also artists, influencers, patients, scholars, and advocates. Stanford is a place where passions are nurtured, where advocacy is championed, people are given the room to grow and seek opportunities outside their area of work or study.

The videos were shared across all Stanford Medicine digital platforms, which include over 100K YouTube subscribers, 100K Stanford Medicine Facebook followers, 173K Instagram followers, 347K Twitter followers, and over 154K LinkedIn followers. The series garnered a total of 287.4K impressions, and the videos were viewed 79.9K times.

The series is ultimately about who — who are the humans behind the clinical care and behind the research...who are the humans that people entrust their lives with.