Best of CASE District VIII Award
 

Institution: Bow Valley College

Title of entry: Viewbook

About this entry: The goal of the domestic viewbook is to increase awareness of Bow Valley College and its programs to prospective students and other target audiences. The domestic viewbook encourages them to connect with the recruitment team. The final goal is for the students to apply to the College.

This was a complete redesign from the previous version. The main request from the client was to make it shorter and more concise (from the original 64 to 36 pages). The Recruitment Team wanted the viewbook to get to the point quickly because they have approximately 1-2 minutes with each prospective student, and the School pages (pages 12 to 31) need to have all the information regarding the programs, such as duration, start dates, and tuition at the same place.

The designer started by designing the School sections as spreads, containing tables (with duration, start dates, tuition, and admission requirements), as well as highlights, graduate employment rates, and career possibilities. She also used the spread structure to design the initial content and the final sections, so the whole project is based on the spread visualization (as opposed to single-page visualization).

As for outcomes, over 6,500 viewbooks have been distributed so far (August to January). We streamlined admissions information, incorporated new USPs, such as School-specific graduate outcome rates, graduate satisfaction rates, and incorporated new, valuable information to speak to prospective students' questions on career outcomes.