Best of CASE District VIII Award
 

Institution: The University of British Columbia

Title of entry: Lunar New Year Celebration

About this entry: It was our first in-person Lunar New Year (LNY) event since the pandemic. FORWARD, The Campaign for UBC, had just been launched. Off the heels of a two-year lockdown that heightened people’s yearning for face-to-face (re)connections, LNY was a prime opportunity to deliver an outstanding in-person experience, while strategically conveying campaign messaging and calls to action.

LNY was an exclusive dinner gala. We needed a high-end, culturally appropriate, designed invitation that reflected this. We created an splendid piece distinguished by the following:
1. A stunning design application with symbolisms that honoured the diverse communities who celebrate LNY. UBC’s brand and campaign colours were exquisitely integrated throughout. The illustration design used on the invite was also built to be applied across various applications and media to provide mood and ambiance to the event. (E.g., photo booth, GOBO/event ambiance, slide deck and event stage theming, digital and web assets including social media, motion graphic animation, etc.)
2. The design was thoughtfully created to render beautifully across a wide range of applications and for any budget sizes (big or small)
3. A thoughtful creative approval process enriched by feedback from our diverse, multicultural teams.

The resulting design was well received by donors, alumni, and staff.