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Start something slideshow for stakeholder engagement of the brand campaign concept as part of early internal education for our leaders.
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A grouping of Start something implementation plans to launch brand campaign.
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Start something communicators guide to support faculty and units creating their own storytelling that supports content marketing.
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6 month report on Start Something ad campaign deployment including mid-point tracking of results.
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President's Start Something speech for major events, example of how Start something incorporated into event speaking notes.
Start Something Brand Campaign
Category
Marketing > Marketing: Branding (Institution)
Description
Best of CASE District VIII Award, Virginia Carter Smith Grand Crystal Award Finalist
Institution: University of Calgary
Title of entry: Start Something Brand Campaign
About this entry: The University of Calgary is on a mission to better connect our target audiences with our brand position as Canada’s entrepreneurial university. At UCalgary, being “entrepreneurial” goes beyond business. Our campus ethos is about solving problems, taking action, and leading in a way that builds momentum and creates lasting impact. In 2022, UCalgary created the Start something campaign. Through bold new creative designs, effective ad placements, enhanced storytelling and compelling events, Start something has defined our UCalgary brand, rallying our campus community and ensuring more Canadians see us as entrepreneurial and essential to Alberta’s economy than ever before.