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Campaign Impact report sent to donors upon completion of the campaign, highlighting the major accomplishments of the campaign.
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Telling our Story was used in the quiet phase and early public phase years as a read-ahead for leadership briefing dinners (10-30 prospective donors, key institutional and advancement leaders, and a few campaign volunteers), and was also used by primary staff with their prospects.
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The Campaign Case document was the 2nd read-ahead for the leadership briefings held during the quiet phase and early public phase of the campaign, and was also used by primary staff with their prospects.
Dartmouth Answers The Call to Lead: $3.77B and 60% participation
Category
Fundraising > Multi-Year Campaigns (More Than 25 Staff)
Description
Best of CASE District I Award
Institution: Dartmouth College
Title of entry: Dartmouth Answers The Call to Lead: $3.77B and 60% participation
About this entry: Dartmouth undertook The Call to Lead campaign to advance our unique educational model to its full potential, become a leading authority on key global issues, and prepare students for lives of leadership. Nearly 100,000 donors committed over $3.77 billion. It was a campaign for everyone—60% of undergraduate alumni made a gift, and 40% of all donors contributed less than $500. The campaign dramatically increased financial aid, transformed the physical campus, and elevated the College to new levels of recognition. The true success of the campaign will be measured by lives changed.
Metrics of institutional strength have been on an upward trend since campaign launch. The undergraduate admissions yield rate has risen from 50 percent to 70 percent. The strength and distinction of Dartmouth’s financial aid program has helped convince applicants and their families of the affordability of a Dartmouth education. The average first-year undergraduate financial aid award has grown from $47,000 to $67,000—and student loans are no longer required.
Dartmouth has added more than 500,000 square feet of academic, athletic, and student life space for learning and leadership development. The campaign has also funded major renovations of the Hood Museum of Art, the Dartmouth Outing Club House, the Hopkins Center for the Arts, and—led by women—Dartmouth Hall. In 2017 the Carnegie Commission on Higher Education designated Dartmouth an R1 top-level research institution. Two years later, Dartmouth was invited to join the Association of American Universities, a consortium of 65 leading U.S. public and private research universities.