Best of CASE District III Award
 

Institution: Florida State University

Title of entry: Hello FSU!

About this entry: “Hello FSU!” is an integrated marketing and communications campaign that connects undergraduates with the information they need to succeed and have fun while at Florida State University. The branding for this vibrant student-focused engagement campaign was developed by Student Affairs Marketing and Communications (DSA MarComm) and adopted by partners throughout the university. This multi-faceted campaign utilizes a variety of communication channels including social media, web, variable print direct mail, on-campus signage, personalized journey emails, parent communications, promotional products and more!

This campaign is a product of the work created by FSU’s Undergraduate Student Experience Strategy (USES) Committee that was formed in 2022. This committee is comprised of a unified group of campus partners dedicated to connecting students to the resources they need. USES enables coordination and support among the staff across several campus units.

The creative team behind the student success campaign has created several marketing assets for campus partners to utilize, which keeps branding consistent and increases campaign visibility. FSU DSA MarComm shares templates for USES partners’ Hello FSU! social media posts and encourages Instagram collaborations to help share content and increase reach. The campaign’s hashtag aggregator then publishes all #HelloFSU tagged content to appear on hello.fsu.edu.

The Hello FSU! campaign is making a difference! Student engagement has increased, retention has hit a new record high, and staff members are working together to collectively communicate with students! Many variables contribute to student success, but the synergy that this campaign has welcomed has been an incredible asset.