Best of CASE District III Award
 

Institution: Emory University

Title of entry: 2O36 Giving Week Stickers

About this entry: 2O36 Giving Week is a small-sums, online-only annual giving campaign focused on motivating a large, varied audience to donate to Emory University. For our 2023 campaign, our in-house design team produced five exclusive illustrated stickers for donors to earn based on what day(s) they donated. Each sticker was only available for one day. By using a variety of designs that appeal to different segments of our audience, creating urgency with a one-day-only release strategy, and using images of the stickers as an eye-catching hook in our promotional materials, we were able to increase our overall donor count from 1,344 donors in 2022 to 2,366 donors in 2023.