Best of CASE District III Award
 

Institution: University of Georgia

Title of entry: Almanac 2023

About this entry: The UGA College of Agricultural and Environmental Sciences, a land-grant institution, launched a new printed publication, Almanac, in July 2022 to cover research, academic, student, Extension and alumni content in a visually stimulating, fresh format that breaks away from the traditional college alumni magazine format. For 2023, the magazine followed the same format of an introductory section called Survey, followed by four main feature content sections. The names of the sections are modified each year in a nod to the content of that section each year and have agricultural or environmental themes. Given the success of the magazine’s first issue, the team has continued to work with college leadership to choose article topics, areas of focus, and supporting the college’s priorities in instruction, research and Extension.

The publication was mailed to more than 23,500 alumni, stakeholders, donors, legislators, faculty and staff, as well as members of peer institutions. The issue was also created in a digital format, with immersive versions of the articles created in the Shorthand platform. Hundreds of additional copies were distributed at events, locations on and off campus, and by request. OMC has 5,162 unique visitors to the digital edition between launch and end of year 2023 (with 7,252 visits and 9,259 views). The 2022 Almanac received awards including 2023 Public Relations Society of America (PRSA) Georgia Phoenix Award for Magazines, 2023 Association for Communication Excellence (ACE) Gold Award, 2023 ACE Outstanding Professional Skill Award, and 2023 National Agricultural Alumni Development Association (NAADA) First-Place College Magazine.