Best of CASE District III Award
 

Institution: Furman University

Title of entry: Furman University Master of Arts in Strategic Design Recruitment Publication

About this entry: Furman University’s Master of Arts in Strategic Design (MASD) program publication serves as both a yield tool for prospective students and a leave-behind for recruitment events. It profiles three successful graduates, showcasing their experiences and innovative portfolio selections, presenting the value of the program in a personal and highly visual package. In addition, it outlines course information, professional development and networking opportunities, faculty contacts and financial overview. Its vibrant colors, sewn binding and integrated short-sheets make it stand out, building brand recognition and distinction. This piece streamlines program communication, resulting in cohesive and strategic recruitment efforts.