Best of CASE District IV Award
 

Institution: University of Texas MD Anderson Cancer Center

Title of entry: MD Anderson Cancer Center Annual Report FY22

About this entry: When MD Anderson Cancer Center began planning our FY22 Annual Report, we wanted to go bold, producing a coffee-table print magazine and a digital-first content strategy that would propel our brand story online.

After brainstorming themes and creative concepts for the print magazine, we chose a visual look true to our brand’s visual identity and color palette while also making a bold impression with typography, show-stopping photography and a gold cover featuring a die-cut #1 revealing MD Anderson’s campus. The theme, “Making a Statement,” showcases why MD Anderson continues to set the gold standard for cancer care, research, education and prevention as we expand our reach, pioneer new breakthroughs, and work to enhance the value of the care we provide.